Head of Modern Trade Channel in Kuwait

sales-marketing
Refreshment Trading Co.19 Apr 2026
bayt

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About the Role

The Head of Modern Trade Channel leads the strategy and execution across hypermarkets, supermarkets, and key accounts to drive sustainable, profitable growth. This senior role shapes channel plans, aligns them with corporate objectives, and ensures brand standards are upheld throughout the customer journey.

Key Responsibilities

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  • Develop and execute a modern trade channel strategy that meets company growth targets.
  • Define annual business plans, setting volume, revenue, and profitability goals.
  • Lead Joint Business Planning sessions with key customers to align objectives.
  • Identify and capitalize on growth opportunities across categories, formats, and customer segments.
  • Deliver volume and revenue targets while managing trade investment ROI.
  • Negotiate with key accounts, monitor performance, and drive customer satisfaction.
  • Optimize the route‑to‑market model for maximum coverage and cost‑effectiveness.
  • Ensure high service levels through efficient order‑to‑delivery processes.
  • Maintain best‑in‑class in‑store execution and collaborate with trade marketing on activations.

Required Qualifications

  • Proven experience in modern trade channel management, preferably in the Gulf region.
  • Strong strategic thinking with a track record of delivering volume and revenue growth.
  • Excellent negotiation and relationship‑building skills with key accounts.
  • Analytical mindset to monitor ROI and optimize trade spend.
  • Knowledge of route‑to‑market models and distribution optimization.
  • Ability to lead cross‑functional teams and drive execution excellence.
  • Fluency in English; Arabic language skills are an advantage.

What We Offer

  • Competitive salary and performance‑based incentives.
  • Opportunity to shape the modern trade strategy in a dynamic market.
  • Career growth within a leading organization in the Gulf.

How to Apply

Submit your application through the job board portal. We look forward to reviewing your profile and discussing how you can contribute to our modern trade success.

JobnTop AI Career Analysis

AI-generated analysis to help you decide

Role Type: Head of Modern Trade Channel

Seniority: Director

Fit Summary

The Head of Modern Trade Channel is intended for a senior retail professional with extensive experience leading hypermarket, supermarket and key account channels. The role involves developing and executing channel strategy, driving sales and profitability, optimizing distribution, and building long‑term partnerships with key customers.

Must-Have Skills

Channel strategy developmentJoint Business PlanningKey account negotiationDistribution network optimizationIn‑store execution monitoring

ATS Keywords

Modern Trade
Hypermarket
Supermarket
Key Account Management
Channel Strategy
Distribution Management
Sales Growth
Revenue Targets

Quality Notes

  • Salary not specified
  • Company name not mentioned
  • Remote/on-site not indicated

Analysis confidence:High

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